BEST WAYS TO GET TRAFFIC WITHOUT SOCIAL MEDIA (part 3)

Derek Halpern’s Drafting Technique
This is a technique popularized Derek Halpern of Social
Triggers . The drafting technique takes advantage of
your competitors slip stream much like Nascar drivers
do. What does that mean? Well, in Nascar (as well as
bicycling and other racing sports) each competitor
tends to stay right behind the one in front so that they
have to deal with less air friction. As the first car
spends more energy pushing through the air, it creates
a slip stream right behind where there is less air
density for the next car to push through. This means
that the second car has to spend a lot less energy to
achieve the same results.

Here is how you use the slip stream to your advantage.
The idea is simple. You see your competitors somehow
land an article on big sites and get huge coverage.
Instead of feeling sad about it, you can use this to your
advantage to get coverage for your own business or
website as well.

When you see that someone in your niche has gotten a
post on a huge site, you learn two things:
1. This particular site accepts guest posts.
2. The kind of topics they are looking for in their
guest posts.
With this knowledge in hand you can contact the blog
or main stream media site and pitch them a similar
idea for a guest post you they will be happy to publish.
They already published something similar so you know
they would be happy to do so again. There is simply
less friction. Just make sure it is not actually the same
idea and that it is something similar that will add some
value to their site.
Find blogs that are authorities in your niche and take a
look at their posts that are guest posts. Make a list of
similar ideas you can blog about and send them an
outreach email pitching them a one or few of those
ideas those ideas. Mention the similar posts already
published on their site and tell them why you think your
post will be just as good and maybe even better.

Link To Bloggers In Your Posts
Link to other bloggers in your post. That’s really all
there is to it. One of the biggest mistakes you can
make is never linking out. Link out to others in your
posts and they will take notice of you, most of them
will tweet about your post at the very least. Some of
them will even link back to you. This is a easy and free
way to get traffic. Just don’t forget about your readers
and make sure that the links are relevant.